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A guide to sitemaps

A sitemap is a roadmap to your website. It gives search engines and users easy access to its key pages and content. 

They can be vital when it comes to SEO success, but how exactly do they work?  Why do you need one, and how do you go about creating one for your site:

What is a sitemap?

A sitemap is a complete map of your website that allows search engines and visitors to find their way around its pages and content.  They can broadly be divided into two types: XML sitemaps and HTML sitemaps.

An XML sitemap is basically a file that stores information about the pages, videos and other content on your site as well as the relationship between them.  All of this is based on the data you add to the file yourself.

When there's an XML sitemap in place, search engines can crawl a website more intelligently learning valuable information about it along the way.  This includes when it was most recently updated, how often its content is refreshed and whether alternate language versions of the site are available.

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